For selected auction houses and art dealers
Your collectors entrust you with objects of exceptional value. That appreciation should not end at the sale.
DONUM is a curated multisensory gesture for auction houses and art dealers – designed to carry the care of your house beyond the sale and into the daily lives of your collectors and consignors.
A lasting reminder of the care they experienced, long after the closing.
The Context
Conventional gestures lose their impact when your collectors have seen everything.
In the art market, loyalty is rarely strengthened by one more gift. What matters is relevance, discretion and the sense that the relationship continues beyond the sale.
A meaningful gesture creates presence, not noise – carrying the relationship beyond the sale.
Designed for
Designed for houses where every consignment is an act of trust – and every relationship matters.
- VD & Managing Directors
- Senior Specialists & Department Heads
- Marketing & Client Relations
- Estate care, returning collector relationships and significant sales
What DONUM is
Not a gift. A curated gesture from your house – designed as a ritual.
At its sensory core is ARGANERO: a precise culinary finishing ritual, brought to life through a refined object, a story of origin and a considered moment of handover. It is conceived not as a one-time gift, but as an experience that can renew the memory of the relationship with every use.
Each edition brings together a tangible object, refined presentation, a story of origin, a sensory ritual and a thoughtfully designed handover – tailored to the character of your house where appropriate.
Impact beyond the sale
A gesture designed to return
Most gifts create a single moment. DONUM is designed to create many.
- A tangible object that remains in your collector's home.
- A sensory ritual that reconnects the recipient with the memory of the relationship.
- Repeated moments of use that keep your house present long after the sale.
The goal is not attention. The goal is presence – a quiet, recurring moment that brings the memory of the relationship back into your collectors' daily lives.
Application areas
Moments when a considered gesture can mean more than a conventional gift.
Closing & post-sale
A considered gesture after the sale for selected consignors and buyers – designed to remain present long after the closing.
Returning collectors & recognition
Recognize returning collectors with a distinctive gesture that reflects the value of the longstanding relationship.
Significant consignments
A considered gesture for families or estate professionals who entrust your house with a valuable collection.
Record sales
Recognize an exceptional sale – for the specialists, intermediaries and buyers involved.
Milestones & anniversaries
A discreet gesture for anniversaries of longstanding collectors or significant acquisitions – without overt branding.
Curatorial moments
A considered gesture after the successful curation of a collection, when timing and care matter more than further explanation.
Process
Five steps. Discreet. Precise.
With minimal operational effort.
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01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
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02House and occasion analysis
We analyse your house, your culture, your collectors, the occasion and the existing relationship. Every solution starts with context.
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03Develop the relationship concept
Several strategic directions are explored before the strongest is selected – across product, packaging, presentation and storytelling.
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04Production and realization
After written approval, DONUM produces every element according to the agreed concept. Regular updates keep the status transparent.
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05Relationship growth
After delivery we review recipient reactions, your feedback and future opportunities. The project ends, the relationship continues.
01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
Origin
Crafted in the Austrian Alps.
Each edition is developed and crafted in Austria with meticulous attention to detail.
FAQ
Frequently asked questions
The timeline depends on the selected edition, quantity and level of personalization. With limited personalization, an initial delivery may be possible from approximately four weeks; highly customized projects can require several months. We confirm the final timeline after the initial consultation.
Minimum quantities depend on the selected edition and level of personalization. We define a suitable scope around the occasion and the number of recipients you wish to include.
DONUM is designed to integrate discreetly into existing routines. We define storage, responsibility and handover together so that the additional effort remains minimal.
Every edition is designed to feel like a considered gesture from your house, not a marketing item. Restraint in branding is built into the concept.
Personalization can range from subtle integration of your house's identity to individually developed editions. The appropriate scope depends on the occasion, recipient circle and timeline.
DONUM is neither a gift nor product placement. It is a curated experience designed to extend the memory of the relationship into the recipient's daily life through a recurring sensory ritual.
Private consultation
Extend the relationship beyond the sale
Explore how DONUM can be integrated into selected relationship moments – from significant estate consignments and returning collectors to record sales and milestones.
Request a private consultation
Confidential. No obligation.